Introduced on September 14 during the “California Streaming” event, Apple and Tim Cook unveiled its newest flagship iPhone – iPhone 13 Pro Max and iPhone 13 Pro. In addition, the more affordable iPhone 13 and iPhone 13 Mini were also ranged.

iPhone 13 Pro Max and iPhone 13 Pro – Oh. So. Pro.

The iPhone 13 Pro Max and iPhone 13 Pro feature a stainless-steel frame build, and triple-lens camera systems with improved Wide, Ultra-Wide, and Telephoto lenses and higher-end photography options like macro capabilities with ProRes video format. Powered by Apple’s most powerful smartphone chip to date – the Bionic A15, the iPhone 13 Pro provides 50% faster graphics performance with an all-new 5 core GPU, CPU performance and efficiency cores to power through complex tasks – all with the best battery life on an iPhone to date.

Apple also introduces a new feature to the iPhone 13 Pro – the 120Hz ProMotion display. The new display’s ability to refresh up to 120Hz, combined with the amazing graphical performance of the new 5-core GPU on A15 Bionic makes iPhone 13 Pro the perfect device for viewing videos, as well as power gamers alike. 

The iPhone 13 Pro models are available in Sierra Blue, Silver, Gold, and Graphite.

iPhone 13 Pro Max is available from RM5,299

iPhone 13 Pro is available from RM4,899

iPhone 13 and iPhone 13 mini – Your new superpower.

Powered by the new Bionic A15 chip, the iPhone 13 features Super Retina XDR Displays that is 28 percent brighter than its predecessors. Both iPhones feature 1200 nits max brightness for HDR, along with True Tone to match the color temperature of the display and provide more natural-looking visuals on screen. Also present is a smaller notch for Face ID and new diagonal dual-lens rear camera (with 12 megapixel Wide and Ultra-Wide cameras).

New to the iPhone 13 models is Cinematic Mode, a feature that seamlessly shifts focusfrom one subject to another, artfully blurring the background and creating movie-quality depth effects. Cinematic mode shoots in Dolby HDR and the depth of field and blur can be adjusted using the iPhone’s camera app. The iPhone 13 models also support 4K video recording at up to 60 fps.

The iPhone 13 models are available in Pink, Blue, Midnight (black), Starlight (silver/gold), and (PRODUCT)RED.

iPhone 13 is available from RM3,899.

iPhone 13 mini is available from RM3,399

Purchase the iPhone 13 at any iTworld and TMT by Thunder outlet near you.